The market economy is a competitive economy, the competition in the market, the core competitiveness of enterprises plays a decisive role. In the move towards a new era of knowledge economy, any retail enterprises rely solely on a one or a few functional strategy, only obtains the temporary advantage at most only cultivating core competitiveness is the fundamental strategy to enable enterprises to be invincible. Therefore, in the face of new challenges, small and medium-sized retail enterprises must pay attention to cultivate the core competitiveness, and promote the. China has a large number of small and medium-sized retail enterprises, to cultivate and enhance the core competitiveness, make small and medium-sized enterprises to grow up quickly, and enhance their ability to compete in the domestic and international markets, sustained, rapid and stable growth of the national economy has a very important significance. The in expounding the concept of enterprise core competitiveness, based on the characteristics and combined with the current situation of the development of the current China's retail industry, further elaborated the advantages and disadvantages of current our country retail enterprises' core competitiveness, and further analysis of the problems existing in the retail enterprises' core competitiveness, finally puts forward some corresponding countermeasures and suggestions.
