With the advent of the era of online media, China's economic development has entered a new stage of network, intelligence and convenience. As the main backbone of China's national economic growth, enterprises' strong development directly affects the growth level of the entire national economy. With the emergence of the Internet marketing model, it has brought new competitive channels to the survival and development of enterprises. However, Internet marketing opportunities and challenges coexist. Many enterprises have insufficient awareness of Internet marketing and lack of professional talents. A series of problems such as single propaganda in marketing and improper use of marketing tools have emerged. This paper mainly analyzes the importance of current Internet marketing, and takes Hangzhou Anson Home Building Materials Co., Ltd. as an example to understand the main problems existing in enterprise Internet marketing, and based on this, proposes the main countermeasures that can solve enterprise Internet marketing.
Key Words:Hangzhou Anson Home Building Materials Company; E-commerce marketing; Problems; Countermeasures
